Barrett model2Creating a new home or a new workplace is an emotional deal for you as a user. All that talk about dimensions, materials and structures is of secondary importance when it comes to being truly satisfied after moving in. It is useful for you to know who in the building process truly has an open ear for your emotions and your values. So you can make sure you are really heard and you get a reliable picture of what result is achievable with the building partners. If they have no sense of your emotions and values then you should look for another partner.

From surviving to living

As a human being you want more than just to survive, you want to live. The surroundings and the building you live in have a major impact on your happiness. That is why we base our decisions about living and working, more and more on values. With our values we give meaning to our own lives and the lives of others. A building is no longer just a roof over your head. It is about loving your home and workplace, leading a healthy life, creating a community, giving and receiving value and supporting our planet.

Translating emotions

In short, you want to feel good on different levels. Who will ensure that you will actually get what you need? In the real estate world it is the broker that focuses on your values and emotions, translating them into a suitable home or workspace. In construction, the architect takes your values and needs as the starting point for the design. In the building industry it is the industrial designer who translates your emotions and values into products. In addition, you also have to deal with consultants in the field of construction, installation and finance. They are mainly concerned with numerical values and dimensions, hardly a translation of emotions. And what about the contractor? He orders materials and products and puts an army of professionals at work to actually build your new home, but how does all that meet your emotional needs? Unfortunately, various parties in the construction chain have no direct relationship with each other. A contractor mostly works with documents that have no direct link with your schedule of requirements, your needs and conditions. Your values become snowed under and communication about physical aspect like technology and finance ultimately determine what will be delivered and transferred.

The hourglass of Barrett

Let’s look at today’s building world through the eyes of Richard Barrett. Barrett developed an interesting model with seven levels of consciousness that determine and translate our needs. It will help you to discover how the various parties you encounter deal with information. When you are aware of that, you will be far more able to make real contact and really get your wishes and requirements across. This knowledge will also help you to be realistic about the maximum feasible level with individuals and organizations involved, when it comes to values, communication and understanding. This reinforces your position and that is exactly what Briqs applies itself for everyday, with a lot of knowledge, experience and passion.

From pyramid to hourglass

The hourglass of Barrett consists of different levels of consciousness. Barrett has designed this model to better describe and understand human motivations. He based his hourglass on Maslov’s pyramid which orders our human needs. Where Maslov’s pyramid is based on a hierarchy of four needs, Barrett translates these needs into seven levels of consciousness. Especially the first three levels are important to this report.

The first three ‘lower’ levels of Barrett reflect the basic needs of every person or team: their physical need for survival and their emotional needs for relationships and self-esteem.

Who is feeling good and living from abundance, feels safe and secure in the world [1], has a sense of belonging and experiences love [2] and has an embedded self-esteem [3].

Who lives from shortage and fear, will always be afraid of not having enough and feels unsafe in the world [1], is afraid of not being loved and accepted [2] and is afraid of not being respected [3]. It makes quite a difference through which glasses you look at the world.

The glasses of abundance

When the architect, real estate agent and industrial designer start working TOGETHER to fulfill your wishes and requirements, there will be a whole new story. Namely a shared vision of your personal values, health and wellbeing. Following that, the many other partners involved can support that vision with the technical translation; everyone in his own field of subcontracting, design and implementation up to management and maintenance. This helicopter-synchronization enables you as a user to talk about your ambitions and values in your own words. Monitoring what you mean explicitly, but also implicitly, you can outsource to these emotion-experts. The advantages are many:

  1. The earnings of the architect are no (longer) aimed at realizing his own ego.
  2. The earnings of the contractor focuses on customer appreciation, not money maximization.
  3. The management and maintenance organizations focus on cost avoidance by synchronizing with design and implementation partners.
  4. Guarantees are based on collaboration across the entire circle of providers, based on the satisfied customer who receives what he or she expects.
  5. And do you have any questions as an end-user, then you know who to turn to; most preferably to a well-organized one-stop-shop.

So your ideal building partners wear glasses of abundance. Put them on yourself too.

Take the next step and share your experiences

Do you want to take a next step? Come to the FREE* Masterclass. We will work with practical tools to instantly implement the actions of my ebook in your organizational, fiscal or financial projects and organization.

Join the conversation

Do you know how to build that new way and what you need? What are your experiences with construction partners on abundance or shortage at your values and emotions? Share it in the comments below.

To your health and wellbeing,

Remko Zuidema